Frome Town-Youth rose above and overcame The Run Of The Wild this morning! #Frome

The muddiest, wettest and most fun Run Of The Wild yet. 16 girls from Frome Town-Youth rose above and overcame every challenge we threw at them over 4.1 miles, and were still smiling at the end. That is an amazing feat for anyone let alone a group of U13/U15 year olds. One of our most rewarding experiences to date. Looking forward to putting this video together and showing the adults how its done 😉



Survival 26th-27th April 2014, one weekend you won’t want to miss with us!

It is too easy for us all to be consumed by everyday living. Materialistic values hurt both us and our environment. It’s easy to let everyday pass by, instead exploring the world through a smart phone, TV or computer. But what if we were stripped of technology? What if we were presented with a journey of discovery where nothing mattered to you but those around you and the simple need to survive. What if you could understand what it really means to live? It’s time to open your eyes.

Welcome to Survival: an awe-inspiring way to experience the wild one weekend in April 2014.

Facebook event page:


poster PLAIN
law of jungle

For Affinity Zoodie/Tee and Vest orders simply follow the link below!

We are about to place our WINTER CLOTHING ORDER. If anyone would like any UNISEX tees/vests in specific sizes from small through to XXXL, now is the time to let us know via mail or FB.

We are also putting in a ZOODIE order! These will be extremely limited in quantity and once sold out will be gone, order now to avoid disappointment! If bought at the same time as a tee/vest you will get both for £40, saving you £5! (Tees and Vests cost £15).

We have sourced the best quality zoodie out there to keep you warm and looking fly this winter! Featuring a screen printed front badge as shown in our mock-up image attached, and the same back decals as the tees/vests.

Black UNISEX Affinity Chunky Zoodie £30
80% Cotton, 20% Polyester.
Weight: 400gsm
Zoodie sizes: S/36″, M/40″, L/44″, XL/48″, XXL/52″

• Full Zip Hoodie
• Brass zip covered with chunky rib detail
• Overlock stitching detail throughout
• Double fabric hood with heather grey waffle fabric inner
• Chunky white flatlace drawcords
• Kangaroo pouch pocket
• Hidden earphone loops
• Deep ribbed cuff and hem
• Right hand side pocket has small hidden opening for earphone cord feed
• Side panels for stylish fit

hood 1


24 hours until THE CALL OF THE WILD #Frome (2hr primal training bootcamp). If anyone would like a space get in touch!

Throw your former self on the fire. We have a whole series of tools and exercises ready to blow your mind including Battling Ropes, HIRTS, TRX, Indian Clubs, Kettlebells, Sledgehammers, Logs, Tyres and more.

Catering to ALL FITNESS LEVELS we will push you past your known boundaries to achieve maximum performance for strength, conditioning and wellbeing, using a combination of plyometrics, calisthenics, interval training, explosive movements and spartan style training.

Our bootcamp is split up to test you, it encompasses alternative aspects of fitness training and targets all major muscle groups and is FUN!

We embrace traditional ideas, and continue to create and implement new ones. The training can be painful, there are no short cuts, but our culture dedicated to the art of suffering is both safety net and inspiration. We get results.

By training with Affinity, you will blitz up to 1200 calories per hour, increase strength, stamina and flexibility, boost power and performance, get ripped and get toned.

Reserve your space now. £10 in advance. Spaces are limited, register your interest now via facebook or email


It’s our birthday, and what a journey it has been #Frome

From humble beginnings with two dedicated followers, we’ve grown into a collective of more than 100, meeting so many awesome people along the way. You have all helped to shape and mould Affinity. That name ‘Affinity’ sums it all up for us. It’s the bond between each and every one of you that binds us.

Our philosophy has always been to transition a fitness company into a completely new adventure, celebrating health and wellness, and real achievement for all brave enough to dare. To open up your eyes to what you are capable of, and inspire you to challenge yourself in ways you never would have thought possible, and in turn lead a better life.

The last three years have been one wild ride. A huge thanks to each and everyone of you; whether you have been to a training session, follow us on a social network, or watched with enjoyment from afar. Thank you. Here’s to the next one, to X-SERIES and Survival and a whole host of new ideas that we’ll be introducing to the familia soon.

Train Hard, Take Risks, Make Friends, Live Life.

This is Affinity.