Empowering Frome 2010 – 2020

There are friends, there are family and there’s friends who become family. Affinity is 10 today. Long may the epic adventures, massive laughs and moments of real connection continue.


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We are Affinity:

When we’re young we’re confident in knowing who we are without question or doubt. But as we grow each and everyone of us has moments of insecurity, and wonder if we are good enough.


Self doubt does not define who you’re or what you’re capable of though. It should never hold you captive, no matter your age.


Nothing great can ever be accomplished without both enthusiasm and sacrifice. You cannot succeed without the risk of failure. You cannot have a voice without the risk of criticism and you cannot love without the risk of loss.


Nothing about the last 10 years has been easy, we have both loved and lost friends and family internally and externally of Affinity, but thats what drives us…


Many of us are oblivious to our own close-mindedness. We picture ourselves as the centre of our own, individual universes, instead of seeing the bigger, more interconnected picture.


When we launched Affinity it was never to build a business, but we wanted to build people. And now it’s the people we have built who continue to build, and inspire us. To become better Coaches, Trainers and Human beings, be that through furthering our education, pushing ourselves beyond our known limits both physically and mentally, or simply taking the time to listen.


Affinity is so much more than a ‘Wellness and Events Company’. We would be nowhere without each and everyone of the people that have stepped through our doors at some point during the last 10 years. Those who have shared our story or followed us on social media. Those that have recommended and loved, and those that have tried to judge and hate.
But some people will always be lost in the fire, others are built from it. We listen, take note and grind harder.

Heres to the next 10 Years and our endless endeavour to become the best training and wellness facility for miles around.
Thanks to everyone who took part in this mini film!


Until Victory Always.⚔️⚓️💪🏼💃🕺🏼🥳